Category Archives: Photography

Thank you father!

Mamma och son i bil

My aunt Gertrud gave me my very first camera. A small Clic.

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She encouraged me to take photographs whenever we met, so I have always thought that she alone started my way into photography. I lived with my family outside Gävle. She lived in Stockholm and was working in a small milk shop. But, my father also must have been important. I see that now. He didn´t have a lab and he never spoke about it, but he was a keen photographer. He wasn´t interested in printing. But he was in taking photographs.

These two are my favorites. Me and my mother and our family on a picnic. He died ten years ago and left us thousands of images. Some very old from his youth and time in the army. His biggest interest in life was vintage cars and motorcycles. There are many with that too. Unfortunately we don´t know who they all are, the people, on the photographs.

My father was happiest in his blue working overall spending most of his time in the garage with his old motorcycles. He had a great selection. I know we have many things in common, we are much alike. I am also very happy with my photography. It has become my way of living.

I remember staying over night in Stockholm at the time. My father and I was walking along a pavement and I was holding his hand. I was so taken by the atmosphere and the surroundings that I said, father I like to live here. He kindly laughed at me. Like parents do when their children say something funny or stupid. He answered, Is that so, no I don´t think so. Since many years I live in Stockholm. Not far from where Gertrud lived.

Thank you father. And you too, aunt Gertrud!

: ) Pelle

Bilsemester

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Pictures, pictures, pictures

Imagine this. Like, in a movie theater lights go down. You sit yourself comfortably concentrating on the movie. No commercial break! Vibrant colors, still images washing over you. Large screen. Good sound.

There it is.  A slideshow.

Adding images changes things. Like, you have one. You have one, only. Two makes a pair. Three a series, and perhaps the start of an exhibition. Adding more could be a film, a video. In between it could be a slideshow. Though there are not many slides these days many still call it slideshow. I have always loved them. Now it´s digital images edited on a computer. But, that is not a big deal, where the pictures come from. This is about pictures working together telling a story. Still images that starts to move, and if all goes well, they will move you too. Just wishing the screen could be bigger more often.

Here´s the story about this slideshow. I was asked to photograph for an album cover. Studios has always fascinated me. All kinds. Music and film, whatever. The atmosphere was vibrating, all musicians preparing, concentrating for the recording. Like athletes before the start. All sitting in different rooms.  The sound engineer making final adjustments. I just had to do more with the images than selecting a few for the cover.

I like the finished product also, the music and the cover, but I just loved to be in on the journey to get there.

I am so happy today´s assignment on WordPress brought me back to images and inspiration. This is what I would like my blog to be about. Behind the scenes. How they are made, and thoughts about making them. But technical, not much.

: ) Pelle

PROOF_1

Oooops, I made it again

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So, I went to work also with todays assignment. Adding 5 topics and following 5 blogs. Since I am new to this, theese blogs are the first that I will follow. I am overwhelmed from all talented and creative people here. They all just have to get it out. IT being so much. So many different things. The topics that I selected are: Art, Life, Thoughts, Photography and Personal. Very intresting!

I keep thinking about my title. Closer now but, not final. I think.

😊 Pelle

Good thinking, but there is more thinking to do

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Todays assignment on WordPress blogging101. Edit your title and your tagline. I have made some adjustments, but I still have a lot more thinking to do. My tags will be changing and I wouldn’t be surprised if my title will to.

So, how was it my company got named Znapshot? I was studying advertising at Beckmans School. The most inspirational and best school I have ever attended! It was more like an art school. I found a studio and decided to start my own company. Before studying at Beckmans I had been a photographers assistant. A strong trend at the time was to spell with a z instead of an s. I liked that! I just didn’t like to name my company Studio xxx, or Photographer xxx. Too many other photographers did. Most of it is history today. That was over 30 years ago.

Todays images are from my exhibition in Karlstad last summer. Old hand written recipies from the family archive.

Who am I, and why am I here blogging

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A good and existential question.

My name is Pelle ( Per Erik ) Berglund and I am a professional photographer since many years.  The best job I still can think of.  I am one of those lucky guys that live of my greatest intrest in life.  Lucky me! I would like to share my images, my experience and my thoughts with you. Perhaps you are a working photograper, just like me, or you would like to be one. Perhaps you are a person who are working with photographers or you like photography. An Art Director perhaps?  This will not be a blogg about technical tips. Not many anyway. This will be about my work and everything that goes with it. My thoughts and inspirations. Today I am very much a food photographer working with the Swedish Culinary Teams. Seniors and Juniors. Also the Swedish Pastry Team.  I have photographed 11 cook books until today, and it is OK to get hungry now and then.

Welcome!

Pelle

www.znapshot.se