Tag Archives: professional photography

Good thinking, but there is more thinking to do

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Todays assignment on WordPress blogging101. Edit your title and your tagline. I have made some adjustments, but I still have a lot more thinking to do. My tags will be changing and I wouldn’t be surprised if my title will to.

So, how was it my company got named Znapshot? I was studying advertising at Beckmans School. The most inspirational and best school I have ever attended! It was more like an art school. I found a studio and decided to start my own company. Before studying at Beckmans I had been a photographers assistant. A strong trend at the time was to spell with a z instead of an s. I liked that! I just didn’t like to name my company Studio xxx, or Photographer xxx. Too many other photographers did. Most of it is history today. That was over 30 years ago.

Todays images are from my exhibition in Karlstad last summer. Old hand written recipies from the family archive.

Who am I, and why am I here blogging

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A good and existential question.

My name is Pelle ( Per Erik ) Berglund and I am a professional photographer since many years.  The best job I still can think of.  I am one of those lucky guys that live of my greatest intrest in life.  Lucky me! I would like to share my images, my experience and my thoughts with you. Perhaps you are a working photograper, just like me, or you would like to be one. Perhaps you are a person who are working with photographers or you like photography. An Art Director perhaps?  This will not be a blogg about technical tips. Not many anyway. This will be about my work and everything that goes with it. My thoughts and inspirations. Today I am very much a food photographer working with the Swedish Culinary Teams. Seniors and Juniors. Also the Swedish Pastry Team.  I have photographed 11 cook books until today, and it is OK to get hungry now and then.

Welcome!

Pelle

www.znapshot.se