Interesting! Me and my son share music now and then. He hears a tune in a commercial and would like to know what it is, or I ask him the same. Recently it was a George Harrison tune. Does this include photography too? When and why do we stop challenge ourselves? If we do.
After sixty years of research, it’s conventional wisdom: as people get older, they stop keeping up with popular music. Whether the demands of parenthood and careers mean devoting less time to pop culture, or just because they’ve succumbed to good old-fashioned taste freeze, music fans beyond a certain age seem to reach a point where their tastes have “matured”.
That’s why the organizers of the Super Bowl — with a median viewer age of 44 — were smart to balance their Katy Perry-headlined halftime show with a showing by Missy Elliott.
Spotify listener data offers a sliced & diced view of each user’s streams. This lets us measure when this effect begins, how quickly the effect develops, and how it’s impacted by demographic factors.
For this study, I started with individual listening data from U.S. Spotify users and combined that…
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