So, I went to work also with todays assignment. Adding 5 topics and following 5 blogs. Since I am new to this, theese blogs are the first that I will follow. I am overwhelmed from all talented and creative people here. They all just have to get it out. IT being so much. So many different things. The topics that I selected are: Art, Life, Thoughts, Photography and Personal. Very intresting!
I keep thinking about my title. Closer now but, not final. I think.
😊 Pelle
Todays assignment on WordPress blogging101. Edit your title and your tagline. I have made some adjustments, but I still have a lot more thinking to do. My tags will be changing and I wouldn’t be surprised if my title will to.
So, how was it my company got named Znapshot? I was studying advertising at Beckmans School. The most inspirational and best school I have ever attended! It was more like an art school. I found a studio and decided to start my own company. Before studying at Beckmans I had been a photographers assistant. A strong trend at the time was to spell with a z instead of an s. I liked that! I just didn’t like to name my company Studio xxx, or Photographer xxx. Too many other photographers did. Most of it is history today. That was over 30 years ago.
Todays images are from my exhibition in Karlstad last summer. Old hand written recipies from the family archive.
A good and existential question.
My name is Pelle ( Per Erik ) Berglund and I am a professional photographer since many years. The best job I still can think of. I am one of those lucky guys that live of my greatest intrest in life. Lucky me! I would like to share my images, my experience and my thoughts with you. Perhaps you are a working photograper, just like me, or you would like to be one. Perhaps you are a person who are working with photographers or you like photography. An Art Director perhaps? This will not be a blogg about technical tips. Not many anyway. This will be about my work and everything that goes with it. My thoughts and inspirations. Today I am very much a food photographer working with the Swedish Culinary Teams. Seniors and Juniors. Also the Swedish Pastry Team. I have photographed 11 cook books until today, and it is OK to get hungry now and then.
Welcome!
Pelle
New introduction written in march 2026.
Looking back on my oldest blogs I came upon this, my very first. Created years ago in 2014. I have decided to republish this text since Fredrik Malmstedt is still a very good friend and recently he overtook my old studio. He is creating a kitchen studio together with his cousin Magnus. A place for education, tasting and festivities. It is called Malmstedt Matstudio. I realized how up to date this old blog still is.
I have not been blogging every week or month, but I realize that I have published a lot of thoughts and images during the years. I am still working with the culinary teams and are having a really good time with my photography. Professional and private.
Here is my very first blog. Again. Now translated into English.
Hi!
After a lot of thinking I have decided to start blogging. I am a professional photographer and in business since many years. Today perhaps one of a very few with a studio of my own. I photograph a lot of pictures for cookbooks, advertising and editorial . Some of my clients are The Swedish Culinary teams. Seniors and juniors. Swedish National Pastry Team. I studied photography in Solna for Calldick Lundblad. After photography school I attended Beckmans, Art, graphics and advertising school.
I have attended various educations in Sweden and abroad. My first contact with Photoshop was through Image Bank in New York. When SFF, Swedish Photographers Association, started authorizing photographers in digital publishing, in 2002, I was there.
Photography is today totally different from when i started out, but it is still so fun and exciting. My blog will be about photography, of course, but not much tips about technique. More about images and other things concerning a professional photographers every day. I will be looking forward, but sometimes also in the other direction. You should always look both ways, I think.
Welcome!
Images above for Smak av Gotland. Chef Fredrik Malmstedt created the dishes.
Per Erik Berglund / Znapshot AB
On a photographers mind 